Serh Group is proud to be the strategic sponsor of the Liwa Date Festival which is taking place from October 17 to 26, 2025 in Madinat Zayed in Al Dhafra Region.

Our sponsorship goes beyond mere participation; it reflects our deep commitment to the Al Dhafra community, which represents our roots and our very first beginnings.

The Liwa Date Festival embodies Emirati authenticity and reflects the values of hard work and generosity instilled by the late Sheikh Zayed bin Sultan Al Nahyan, may God bless his soul. At Serh Group, we believe that supporting such initiatives helps preserve our heritage while simultaneously driving community development.